Nice Laundry Privacy Policy

Effective Date: May 15, 2026

Eight Twenty LLC d/b/a Nice Laundry (“Nice Laundry,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, share, and protect personal information when you visit, use, or make a purchase from our website at www.nicelaundry.com (the “Site”) or otherwise interact with us (collectively, the “Services”).

By using the Services, you acknowledge that you have read and understood this Privacy Policy. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to our collection, processing, and disclosure of your personal information.

1. Personal Information We Collect

Depending on how you interact with us, we may collect or process the following categories of personal information:

•       Contact details: name, billing address, shipping address, email address, telephone number.

•       Account information: username, password, security questions, account preferences and settings.

•       Financial information: payment card information, billing details, transaction confirmations. Payment card numbers are processed directly by our payment processors; we do not store full payment card numbers on our systems.

•       Transaction information: items viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled; order history.

•       Communications: information you provide when you contact us via email, live chat, SMS, or customer support.

•       Device and technical information: IP address, device identifiers, browser type and version, operating system, referring URLs, language preferences, time zone, and general geographic location (such as country, state, and city) inferred from IP address.

•       Usage information: pages viewed, links clicked, search queries, time spent on pages, and other interactions with the Services.

•       Marketing preferences: email and SMS opt-ins, opt-outs, and communication preferences.

•       Inferences: inferences drawn from the above to create profiles reflecting preferences, characteristics, behavior, and predispositions.

We do not intentionally collect sensitive personal information (such as Social Security numbers, government IDs, precise geolocation, health information, religious beliefs, racial or ethnic origin, or biometric data), other than account login credentials, which may be considered sensitive under some laws.

2. Sources of Personal Information

We collect personal information from the following sources:

•       Directly from you, when you create an account, place an order, contact us, subscribe to marketing, participate in a promotion, or otherwise interact with us.

•       Automatically through the Services, when you access or use the Services, through cookies, pixels, and similar tracking technologies (see Section 5 below).

•       From our service providers, including Shopify (our e-commerce platform), payment processors, shipping carriers, marketing providers, and analytics providers.

•       From business and advertising partners, such as social media platforms, advertising networks, and data enrichment providers.

3. How We Use Your Personal Information

We may use your personal information to:

•       Provide and fulfill the Services, including processing orders, shipping products, handling returns and exchanges, managing your account, and providing customer support;

•       Communicate with you about your orders, account, and customer service inquiries;

•       Send marketing communications by email and, if you have opted in, by SMS;

•       Personalize your experience and recommend products;

•       Show you tailored advertising on the Services and on third-party platforms, including through cross-context behavioral advertising;

•       Analyze and improve the Services, including conducting research and analytics;

•       Detect, investigate, and prevent fraud, security incidents, and other unlawful activity;

•       Comply with applicable laws and respond to lawful requests from regulators or law enforcement;

•       Enforce our terms of service, policies, and contractual rights; and

•       Effect a business transaction such as a merger, financing, acquisition, or sale of assets.

4. How We Share Your Personal Information

We may share or disclose your personal information with the following categories of recipients:

•       Service providers and vendors who perform services on our behalf, including: Shopify (e-commerce platform), payment processors, shipping carriers and logistics providers, customer support tools (including Olark for live chat), email and SMS marketing providers (such as Klaviyo), review platforms (such as Judge.me and Stamped.io), analytics providers (such as Google Analytics), advertising vendors and ad networks (such as Meta, Google, TikTok, Pinterest, Snap, Criteo, Taboola, and Outbrain), audience and identity partners (such as ID5, Adobe Audience Manager, and Lotame), hosting providers, fraud prevention services, and accounting and legal advisors.

•       Advertising and analytics partners, who use cookies, pixels, and similar technologies on the Services to deliver advertising, measure ad performance, and build audiences. Under California's CCPA/CPRA and similar state laws, these disclosures may be considered a “sale” or “share” of personal information for cross-context behavioral advertising purposes — even when no money changes hands. You can opt out as described in Section 9 (Your Privacy Choices) and Section 10 (California Privacy Rights).

•       Affiliates and corporate group, including subsidiaries and affiliates of Eight Twenty LLC.

•       Business transaction parties, in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our business.

•       Legal and regulatory recipients, when required to comply with law, subpoena, court order, or regulatory request; to enforce our terms, policies, or agreements; or to protect the rights, property, or safety of Nice Laundry, our customers, or others.

•       With your consent or at your direction, including when you choose to use social media features or third-party integrations on the Services.

We do not knowingly “sell” or “share” the personal information of consumers under 16 years of age.

5. Cookies, Pixels, and Tracking Technologies

We and our third-party partners use cookies, pixels, web beacons, tags, software development kits (SDKs), and similar technologies (collectively, “Cookies”) to collect information about your interactions with the Services for purposes including authentication, security, analytics, advertising, and personalization.

The categories of Cookies we use include:

•       Strictly Necessary Cookies — required for the Services to function (e.g., shopping cart, authentication, checkout).

•       Preferences Cookies — remember your settings and preferences.

•       Statistics / Analytics Cookies — help us understand how visitors interact with the Services, including Google Analytics.

•       Marketing / Advertising Cookies — used to deliver and measure advertising. Major partners include Meta, Google, TikTok, Pinterest, Snap, Criteo, Taboola, and Outbrain. These technologies may involve cross-context behavioral advertising.

For the current list of specific Cookies and vendors operating on the Services, please see our Cookie Consent banner (the “Cookies Settings” link in the footer). The list is maintained by our Cookie Consent platform (Cookiebot) and updated automatically as our vendor list changes.

You can manage your Cookie preferences at any time using the Cookies Settings link in our footer.

6. Live Chat Services

We use Olark, a third-party live chat service, to provide customer support on the Services. When you initiate a chat with us, your conversation — including any personal information you provide during the chat — is recorded, stored, and processed by Olark on our behalf for purposes including customer service, quality assurance, and training. By starting a chat session, you consent to this recording and processing. For more information, see Olark’s privacy practices at olark.com.

7. SMS / Text Message Marketing

If you opt in to receive SMS or text messages from us, we may send you transactional and marketing text messages, including promotions, order updates, abandoned cart reminders, and back-in-stock notifications. Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP to any text message. Reply HELP for help, or contact us at hello@nicelaundry.com.

We do not share or sell your mobile phone number to third parties for their own marketing purposes. Information collected for SMS marketing (including your mobile number and consent record) is not shared with affiliates, advertising partners, or other third parties for marketing purposes.

8. Sensitive Personal Information

Under California and certain other state privacy laws, “sensitive personal information” includes specific categories such as government-issued identifiers, precise geolocation, racial or ethnic origin, religious beliefs, union membership, the contents of private communications, genetic data, biometric information, health information, and information about sex life or sexual orientation. We do not intentionally collect, use, or disclose sensitive personal information for purposes other than those permitted by applicable law (such as to provide the Services you have requested, prevent fraud, or comply with law), and we do not use or disclose sensitive personal information for the purpose of inferring characteristics about you. Account credentials (such as username and password) may constitute sensitive personal information under certain laws and are used solely to authenticate your account.

9. Your Privacy Choices

Depending on where you reside, you may have the following rights and choices regarding your personal information.

Marketing Email. You may opt out of marketing emails at any time by clicking the “unsubscribe” link in any marketing email or by contacting us at hello@nicelaundry.com. You may continue to receive transactional and service-related emails.

SMS / Text Messages. You may opt out of marketing SMS at any time by replying STOP to any text message.

Cookies and Tracking. You can manage Cookie preferences using the “Cookies Settings” link in our footer. You can also configure your browser to block or delete cookies. Note that some Services may not function properly if cookies are disabled.

Targeted Advertising Opt-Outs. You can opt out of targeted advertising from members of the Network Advertising Initiative at networkadvertising.org/choices and the Digital Advertising Alliance at aboutads.info/choices. Opting out does not stop all advertising — you will simply see less personalized ads.

Global Privacy Control (GPC). We honor the Global Privacy Control (GPC) signal. When your browser transmits a GPC signal while visiting the Services, we treat it as a valid request to opt out of the “sale” and “sharing” of your personal information for cross-context behavioral advertising. To learn more about GPC, visit globalprivacycontrol.org. Other than GPC, we do not currently recognize “Do Not Track” or other browser signals.

“Do Not Sell or Share My Personal Information.” You can submit a request to opt out of the sale or sharing of your personal information using the “Do Not Sell or Share My Personal Information” link in our footer, by enabling GPC in your browser, or by contacting us at hello@nicelaundry.com.

10. California Privacy Rights (CCPA / CPRA)

This section provides additional information for California residents under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”).

Categories of Personal Information Collected, Disclosed, and Shared

In the preceding 12 months, we have collected, disclosed for a business purpose, and “sold” or “shared” (for cross-context behavioral advertising) the following categories of personal information:

Your California Rights

Subject to certain exceptions, California residents have the following rights:

•       Right to Know / Access — the right to request information about the categories and specific pieces of personal information we have collected, the sources of that information, the business or commercial purpose for collecting or selling it, and the categories of third parties with whom we share it.

•       Right to Delete — the right to request deletion of personal information we have collected from you.

•       Right to Correct — the right to request correction of inaccurate personal information.

•       Right to Data Portability — the right to receive personal information in a portable format.

•       Right to Opt Out of Sale or Sharing — the right to opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising.

•       Right to Limit Use of Sensitive Personal Information — the right to limit the use of sensitive personal information to purposes specified in the CCPA. Because we do not use sensitive personal information for purposes that trigger this right, this right has limited applicability.

•       Right to Non-Discrimination — we will not discriminate against you for exercising your privacy rights.

How to Submit a California Privacy Request

•       Email: hello@nicelaundry.com (subject: “California Privacy Request”)

•       Mail: Eight Twenty LLC d/b/a Nice Laundry, Attn: Privacy Request, 175 Varick St, Suite 418, New York, NY 10014

•       Online: use the “Do Not Sell or Share My Personal Information” link in our footer for opt-out requests

Identity Verification

The CCPA requires us to verify the identity of the individual submitting a request before providing a substantive response. We may verify your identity by asking you to confirm information we have on file about you or your interactions with us. Where we ask for additional information to verify your identity, we will use it only for that purpose. We cannot process your request if you do not provide us with sufficient information to verify your identity.

Authorized Agents

California residents may designate an authorized agent to submit requests on their behalf. We will require the authorized agent to provide written authorization confirming that authority pursuant to California Probate Code Sections 4000–4465. If the agent does not have a power of attorney, you must provide the agent with signed permission to exercise your CCPA rights on your behalf, provide the information we request to verify your identity, and provide us with written confirmation that you have given the agent permission to submit the request. Authorized agents are required by California law to implement and maintain reasonable security procedures to protect their clients’ information.

Shine the Light / Your California Privacy Rights

Under California Civil Code Section 1798.83 (the “Shine the Light” law), California residents may request information about our disclosure of personal information to third parties for those third parties’ direct marketing purposes during the preceding calendar year. To make a request, email hello@nicelaundry.com with the subject line “Shine the Light Request” and include your first and last name, mailing address, and an attestation that you are a California resident. We reserve the right to require additional information to confirm your identity and California residency. We will not accept requests via telephone or facsimile, and we are not responsible for notices that are not labeled or sent properly.

11. Other U.S. State Privacy Rights

Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Indiana, Tennessee, Delaware, New Hampshire, New Jersey, Maryland, Minnesota, and other states with comprehensive privacy laws may have rights similar to those described above for California residents, depending on their state of residence and the applicable law. These may include the right to access, correct, delete, port, and opt out of certain processing of personal information (including for targeted advertising, “sale,” and certain profiling activities).

To exercise these rights, contact us at hello@nicelaundry.com or by mail at Eight Twenty LLC, Attn: Privacy Request, 175 Varick St, Suite 418, New York, NY 10014. We will respond as required under applicable state law. Some state laws provide a right to appeal a denied request; you may appeal by replying to our denial response or contacting us at the same address with the subject line “Privacy Appeal.”

12. Children’s Information

The Services are not directed to children under the age of 16, and we do not knowingly collect personal information from anyone under 16. If you are under 16, please do not provide any personal information to us. If we learn we have collected personal information from someone under 16 without verified parental consent (where required by law), we will delete it. We do not knowingly “sell” or “share” the personal information of consumers under 16 years of age.

If you are a parent or legal guardian and believe your child has provided personal information to us, please contact us at hello@nicelaundry.com.

13. Data Security

We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, disclosure, or destruction. We require our vendors and service providers to maintain reasonable security standards. However, no security measures are perfect, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential and for any activity conducted under your account.

14. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to provide the Services, comply with our legal obligations (including tax, accounting, and audit requirements), resolve disputes, enforce agreements, and protect against fraud and unauthorized activity.

Examples of typical retention periods:

•       Order and transaction records: up to 7 years after the transaction, for tax and accounting purposes.

•       Account information: for the life of your account, plus up to 7 years after account closure.

•       Marketing preferences (including opt-outs): retained to honor your preferences and demonstrate compliance.

•       Customer service correspondence: up to 3 years after the interaction.

•       Marketing analytics and aggregated data: may be retained indefinitely in de-identified or aggregated form.

We may retain personal information longer where required by law or to resolve disputes, exercise legal claims, or defend against claims.

15. International Visitors and Data Transfers

We are based in the United States. If you access the Services from outside the United States, your personal information will be transferred to, stored in, and processed in the United States, which may have data protection laws that differ from your country of residence. By using the Services, you consent to such transfer.

If we transfer personal information from the European Economic Area, the United Kingdom, or Switzerland to a country that has not been deemed to provide adequate data protection, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses or the UK International Data Transfer Agreement.

16. Relationship with Shopify

The Services are hosted by Shopify, which processes personal information about your interactions with the Services in order to provide and improve the platform. Information you provide through the Services is transmitted to and shared with Shopify and certain third parties, who may be located in countries other than where you reside. Shopify may also use information about your interactions with our Services, along with interactions with other Shopify-powered merchants and with Shopify itself, to provide enhanced features. To learn more about how Shopify processes your personal information and any rights you have, visit Shopify’s Consumer Privacy Policy at https://www.shopify.com/legal/privacy/app-users and the Shopify Privacy Portal at https://privacy.shopify.com/en.

17. Third-Party Links and Services

The Services may contain links to websites, applications, and services operated by third parties. We are not responsible for the privacy practices of such third parties. We encourage you to review the privacy policies of any third-party services you use.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the revised Privacy Policy on the Services with an updated “Effective Date.” Material changes will be notified as required by applicable law. Your continued use of the Services after the Effective Date constitutes your acceptance of the revised Privacy Policy.

19. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:

Email: hello@nicelaundry.com

Mail: Eighty Twenty LLC d/b/a Nice Laundry

Attn: Privacy Request

175 Varick St, Suite 418

New York, NY 10014